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Our Policies

Data Policy Principles

At the James Street Dental Practice, we are committed to protecting and respecting your privacy.

The use of your personal data is in compliance with data protection regulations so you can feel secure with us in matters of data protection.


It is important to us that you are always aware of which personal data is collected during your visit on our website and during the use of our services and offers as well as how we use said data afterwards.


The following notices are intended to provide you with information about this and also to inform you of how we protect your personal data from manipulation, loss, destruction or improper use. By visiting and using any of our services you are accepting and consenting to the practices described in this policy.

Collection and Use of Personal Data

Personal data is any data that allow for your personal identification, i.e. your name, address, phone number or email address (“Personal Data”). Personal Data is only collected, processed or used by us if permitted by law or if you have given your prior consent.


The collection, processing or use of your Personal Data is used in particular for the following purposes:


a. Contact Request

We use your Personal Data exclusively to process your request to get in contact with you.


b. Patient Registration

We only use your Personal Data recorded during your appointment(s) to carry out your registration and keep records of your visits to the practice. We may also use your Personal Data to send you service communications such as appointment or check-up reminders.


c. Online and Offline Advertising

If, through your registration, you provide us with additional consent we may use your Personal Data to send you marketing communications such as client satisfaction surveys, promotions about our services and events and, if applicable, newsletters by email.


d - Website Analytics

We use third-party analytics services (such as Google Analytics) to evaluate how our users and patients use of our website. This helps us improve our site to ensure that content is presented in the most effective manner for you and for your computer. We may compile reports on our website browsing activity, collect demographic data, analyse performance metrics, and collect and evaluate other information relating to our website and internet usage. These third parties use cookies and other technologies to help analyse and provide us the data. By accessing and using our website, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.


e- Marketing Services

We may use Google’s remarketing services to advertise on third party websites via the google display network, to those visitors who have previously visited our website via google search, any data collected will be used in accordance with our own privacy policy and, for example but not limited to, Google’s privacy policy.

You can change your preferences for how Google advertises to you using the Google Ad Preferences page, and you can disable the ability of websites to track you via google analytics permanently using a browser plugin.

Disclosure of your Information

We may only share your information with selected third parties including:

•    Business partners such as laboratories or dental insurances, suppliers and sub-contractors for the performance of any contract we enter into with them or you, for example a dental laboratory or a specialist consultant.

•    Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others.

•    Analytics and search engine providers that assist us in the improvement and optimisation of our site.


We may only disclose your personal information to third parties:

•    In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. Personal Data held by The James Street Dental Practice about its customers will be one of the transferred assets.

•    If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions and any other agreements; or to protect the rights, property, or safety of The James Street Dental Practice, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


Data Security


We and our service providers take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Where we may have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is never completely secure. All our pre-screening forms are encrypted. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Changes to your Privacy Policy

Our full Patient Privacy Policy is available to download here

Any changes we may make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

This Privacy Policy was last updated on December 2022

Cookie Policy

Our website, like many others, stores and retrieves information on your browser using cookies. This information is used to make the site work as you expect it to. It is not personally identifiable to you, but it can be used to give you a more personalised web experience. For more information about cookies please click on the following link:

Complaints Policy

The James Street Dental Practice : Code of Practice for Patients Who Wish to Raise Concerns


At The James Street Dental Practice we want to ensure that all our patients are pleased with their experience of our service. We take complaints very seriously.


Should you have a concern regarding any aspect of your care, please let us know. We will do all that we can to resolve your concern to your satisfaction both promptly and professionally. Our aim is to respond to patients’ concerns in a caring and sensitive way. Our Code of Practice is based on these objectives.


The person responsible for dealing with any concerns about the service we provide in the practice is:

Our Practice Service Coordinator - Mrs Caroline Sagoo.

Most concerns can be resolved promptly and effectively by first speaking directly with our Practice Service Coordinator, Mrs Caroline Sagoo.


If a patient raises an issue they are unhappy about on the telephone or at the reception desk, after listening to a description of the problem, we will immediately contact the Practice Service Coordinator. Should the designated person or other responsible person not be available at the time, the patient will be informed when they will be available and arrangements will be made for the two to meet or speak. The member of staff will take brief details of the concern and pass them to the Practice Service Coordinator.


If a patient writes to express their concern, the letter will be passed on to the relevant person immediately.


Acknowledgement of the concern raised

We will endeavour to acknowledge any concerns raised in writing within two days. If a concern has been raised in writing, the written acknowledgement will also include a copy of our Code of Practice, normally within two working days.


Investigation of the concern raised

We will investigate the concern and report back within ten working days of it being received. If we are unable to complete our investigations within ten working days for any reason, we will notify the patient, giving reasons for the delay and the likely period within which the investigation will be completed.


We will confirm the outcome of the investigation and any decisions made in writing. Proper and comprehensive records are kept of any concerns or complaints received.


If, for any reason, a patient is not satisfied with the outcome, he/she may refer to:

  • For private Treatments:

The Dental Complaints Service for complaints about private treatment

37 Wimpole Street, London W1G 8DQ

Phone 020 8253 0800 | Email:


  • For NHS Treatments:

NHS England, PO Box 6738, Redditch, B97 9PT

Phone: 0300 311 2233 | Email:

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